Michael Saylor has once again highlighted the scale of Strategy’s Bitcoin strategy, revealing that the company now holds 766,970 BTC, valued at roughly $54.8 billion.

The latest purchase — 4,871 BTC for $330 million — continues a multi-year accumulation trend that has seen the firm make over 100 separate Bitcoin buys since 2020. At current levels, Strategy controls approximately 3.65% of Bitcoin’s total supply, cementing its position as the largest corporate holder of the asset.

Think ₿igger. pic.twitter.com/L1yH3n0k7t

— Michael Saylor (@saylor) April 12, 2026

The company’s average purchase price sits around $75,644 per Bitcoin, placing its holdings at a modest unrealized loss of roughly 5–6% based on current market prices near $73,000. Despite this, Saylor and supporters continue to frame the approach as a long-term treasury strategy rather than a short-term trade.

Strategy’s model relies heavily on raising capital — often through debt and equity issuance — to fund ongoing Bitcoin purchases. This leveraged exposure amplifies both upside and downside, making the stock highly sensitive to Bitcoin price movements.

Looking ahead, the company has set an ambitious target of reaching 1 million BTC holdings, a milestone that would require roughly $40 billion in additional capital at current prices.

Supporters argue the strategy represents a bold shift in corporate treasury management, positioning Bitcoin as a reserve asset. Critics, however, point to the risks tied to leverage and market volatility.

Bottom line: Strategy’s Bitcoin accumulation continues at scale, reinforcing its identity as a de facto Bitcoin proxy — but the success of the strategy remains tightly tied to the asset’s long-term price trajectory.